Have you ever wondered what it looks like to hand off your wedding blog writing to a content marketing expert? If you’re in a season of growth in your business, you may be thinking about delegating some business tasks to a partner or virtual assistant so that you can devote your time and energy on your craft—the things that motivate you and make you light up. If you want to step into new levels of your business and scale up, you may NEED to choose some things to hand off simply out of necessity! 

Outsourcing an important aspect of your business can be scary, and it’s a big step to hire a blogging partner. Wedding pros (especially solopreneurs who wear every hat) often have a LOT of good questions when it comes to outsourcing blogging tasks:

• Isn’t it weird for someone else to write AS me?
• Won’t it just be quicker and easier if I write blog posts myself (versus telling someone else all about what I want to talk about)?
• Will it really make a difference for SEO or getting more leads?
• Can’t I just post a bunch of photos and call it a day?

You’re not alone if you’re asking these questions about outsourcing your wedding industry blog. It’s very tempting as a solopreneur to think you have to do it all yourself, even if writing and keyword optimization are not your expertise. It’s tough to think about spending some of your hard-earned money on things you can try to muscle through on your own. But are you really getting the results you’re looking for? Is DIY-ing your blog really worth the value of your time?

As you consider what it might look like to work with a content marketing partner, here are four ways that handing off your blogging can boost your wedding business.

1. Saves You Time and Mental Energy

Let’s face it, tending to your business baby is already a whirlwind of to-dos. You’ve got client work to prepare for, emails to respond to, and all the tiny little behind-the-scenes tasks that add up to HOURS of work every day that no one even sees. Who has time to sit down and write marketing-driven, keyword-optimized blog posts on top of everything else? 

For many wedding industry pros, your blog is a great place to start when considering outsourcing. Consistently publishing blog posts full of beautiful SEO content is ESSENTIAL for business growth, especially if you’re looking to expand or utilize blog content to promote the launch of a new offering or course. It only makes sense to take advantage of the fact that there are content marketers out there (like me!) who specialize particularly in blogging for wedding industry pros.

Tasks that are not in your wheelhouse take up SO much more of your time and mental energy than the ones you’re great at and have lots of practice doing. Switching brainspaces is inefficient! You’re likely wasting hours each time you sit down to blog a real wedding or informational post. Have you ever just sat and stared at an empty screen, hoping for something to come to you? Maybe you’re happy if you scrounge together one or two nice paragraphs that summarize the event after several hours of thinking, Googling, and messing with ChatGPT. Are those hours worth it to come away with a generic blog post anyone could have written?

By handing off your blogging duties to a wedding blogging expert, you’re giving yourself the gift of time and peace of mind. Outsourcing your blog takes a massive part of business ownership off your plate. Instead of stressing about keyword research, image alt text, and appealing to future clients, you can focus on what truly lights you up in your business—serving your couples and bringing their dream wedding to life! When you partner with me for monthly blogging, I’ll take care of ALL the details, turning your outline and images into a fully optimized, published post. I’ll get to know your personality and preferred tone of voice intimately so that I can channel your brand in my sleep. Kick your feet up, hand blogging off to me, and get back to what you love to do most! 

2. Improves SEO for Better Discoverability

Ever feel like you’re shouting into the void when you post something on your blog? You take such care crafting your art and serving your clients, but it’s hard to capture that in your blog using words. Countless wedding pros simply post photos with no text at all. I have to admit—when I see that, I die a little bit inside because I know how big of an opportunity they’re missing! Using a photo-only approach will never give you the results you’re looking for when it comes to getting more traffic to your site!

SEO, a.k.a. “search engine optimization,” is a buzzword you’ve probably heard a lot about. You know you should be “doing SEO” but what does that actually mean for you and your business? While you can (and should) optimize your website copy for search engines, blogging with SEO in mind is a no-brainer for leveling up your marketing efforts. Your website may have 5-10 pages that never change, but your blog can feature hundreds of posts, continually adding new content that will show your future clients that you’re the best in the biz!

Google loves when websites produce timely, helpful, authoritative content within a specific niche. And being on Google’s good side isn’t just a best practice—when Google deems your content as valuable, it shows your posts to more searchers who are looking for what you offer. That means that blogging not only increases your industry authority, but it gives you countless “entrypoints” for people to discover your site. One blog post that targets the keyphrase they’re googling can lead future clients to discover all of the rest of the services you have to offer! 

By teaming up with an SEO expert like me for your blogging, we won’t just be creating portfolio content. My strategy will make sure your posts get seen by the right people—couples who are actively searching for wedding vendors with your style and vibe. By strategically incorporating relevant keywords in titles, meta descriptions, body copy, and alt text, I’ll improve your blog’s visibility in search engine results, getting more exposure for your brand and attracting your dream clients on auto-pilot. 

SEO is a specialty skillset with niche certifications and training for a reason. Blog posts written by an expert provide a better return on investment because someone with the right expertise is optimizing your pages. Take advantage of my SEO experience and wedding industry know-how so I can implement a strategy that will have your dream clients discovering your brand faster than you can say “I do.” 

3. Better Quality Brand Messaging

Your brand is more than just a logo or a color scheme—it’s what sets you apart from the crowd. But finding the right words to express that can be tough. If your craft is primarily shown off through visual means, it can be easy to overlook the words that go with it. You certainly had to think about your “brand message” as you built your website and your social presence. But if you haven’t translated that brand message to your blog, you’re missing some important opportunities! 

When you outsource to a blogging partner, they’ll work closely with you to learn your tone and capture the essence of what makes your brand unique. A professional writer will create high quality strategic content for your blog that tells a bigger story about your brand, your style, and your couples. Whether through real weddings or informational pieces, these posts will become share-worthy portfolio pieces filled with both images and words that work together to attract new clients, build your brand authority, and show couples why they NEED to work with you.

What does the process look like? When you partner with me, we’ll work together on what your goals are for your web presence and marketing strategy, and I’ll ask you questions so I can emulate your voice and tone. For wedding planners, photographers, and event industry pros, I use proven SEO strategy for your “real wedding” posts. Of course, your photos will still be front and center, formatted beautifully and given strategic alt text and file names according to SEO best practices. But outsourcing to a content marketer like me means your blog copy won’t be playing second fiddle anymore. The paragraphs surrounding your photos will engage readers by telling the personal story of your couple and their day, how you worked to make their event especially memorable, and how people can work with you in the future. 

For coaches, artisans, and small business owners, I learn your niche in order to craft educational and promotional posts that highlight both your services and your expertise in your industry. We’ll identify problems your audience may have, and we’ll solve them with your offers and personal experience! No matter what your service or product, we definitely won’t forget to include calls to action for booking discovery calls, downloading freebies, or joining your email list.

4. Strategic Content Planning & Analytics

Planning your content marketing can feel like throwing a bunch of darts at an invisible target—guessing which topics will resonate with your audience, tracking which posts are getting the most love (and trying to figure out why), trying to choose keywords to optimize for. It can feel overwhelming, especially when your days are filled to the brim with client work, editing, and more client work. In order to craft a strategic and effective content marketing strategy, you have to research, analyze, and test. That’s what a blogging partner is here for!

Analytics are essential for building and implementing an effective blog strategy that actually brings you closer to your goals. When you understand how your blog posts are performing, you’ll have the data you need to keep refining your strategy, maximize your efforts, and scale your business. Say goodbye to guesswork and hello to results you can actually measure and replicate!

As a blog writer with SEO expertise, I’ll use tools like Google Analytics to track key performance metrics, such as website traffic, conversion rates, source channels, search queries, and engagement levels. These stats don’t look like gibberish to me— they give me the detailed insights I need to see what’s working and what isn’t. I can see which search terms readers are using to find your posts, which posts keep receiving evergreen views, and how long new readers linger on your site AFTER they read your post. These analytics empower me to make informed decisions and refine my approach to make sure that your blog is working overtime to boost your business goals. A data-driven approach ensures that your investment in outsourcing is worth it, giving you confidence in your strategy, expert implementation, and measurable improvements in the stats you care about most!

If outsourcing your blog writing to an SEO expert sounds like something you’d like to learn more about, I’d love to get in touch to hear more about your business goals. Book a no-pressure discovery call today and we can chat about the specific ways I can help YOUR business by taking over your blogging.