Blogging is essential for every creative business because it’s the perfect way to showcase your work visually and tell the story behind it. Whether you’re a photographer, a wedding professional, an artisan, a coach, or a designer, blogging is the best portfolio! But did you know that blogging works best when you pair it with strategic posting on Pinterest? Here are some reasons why these two content marketing tactics are most powerful when you use them together.

1. Blogging & Pinterest Both Boost Your SEO

Harnessing the power of SEO is the best way to attract traffic to your website and boost your ranking in search results. Blog posts and pin descriptions are both great places to include strategic keywords that your dream clients are searching for. While it might feel weird to include SEO keywords on your about page or your pricing guide, a blog post or pin is the perfect place to use them in a natural way. Highlighting key search terms like your city, a popular venue, or a trending theme is an easy way to get more eyes on your work as people browse for inspiration. 

Whether on Google or Pinterest, people are much more likely to search for specific advice or inspiration than they are to search for your brand by name. Your blog posts and the pins that promote them can act as an easy entryway into the rest of your site. Providing content that actually helps people or gives them great ideas will bring in leads you never would have reached otherwise, all due to the power of SEO.

2. More Marketing Touchpoints

You’re probably promoting your brand on social media, and maybe you’ve dabbled in paid ads. But blogging and Pinterest used together are a powerful source of organic traffic from new leads that don’t already follow you. Did you know that 482 million people use Pinterest every month to find ideas and inspire their next purchase? That’s a lot of potential eyeballs! Simply put, you need to show up where your ideal clients are hanging out, and you need to get in front of them as many times as possible. Posting consistent content across all your platforms adds more touchpoints in the client’s journey and helps them remember you, building trust and recognition for your brand.

When you pin your blog content on Pinterest with keyword-rich descriptions, you increase your online visibility beyond Google searches alone. Perhaps your dream clients don’t yet know exactly what they’re looking for. Let them find you first on Pinterest when they’re still searching for inspiration. Then when they click through to your blog post to see more, they’ll be that much closer to checking out your services and the rest of your site. You’ve just gained a qualified lead in your sleep!

3. Your Dream Clients Discover YOU

Using Pinterest to promote your blog posts introduces your brand to new viewers who are in discovery mode. As a visual search engine (and not a social media platform as many people assume), Pinterest perfectly combines visual inspiration with informative and actionable content. When people are planning weddings or a creative project, they always gather “inspo” first. But browsing for ideas eventually leads to solidifying style choices and deciding on a brand or product to pursue. At least 80% of weekly Pinners have discovered a new brand or product on Pinterest. Don’t you want to show up where people are actively learning about new vendors they may want to book?

Pins also have a longer lifespan than many other kinds of marketing. Your evergreen content will continue to gain traction and reach a broader audience on Pinterest than it will in other social ecosystems. Your best blog posts deserve to be seen months (and years!) after you post them, and Pinterest can help make that a reality.

4. Pinners Are Ready to Invest

New pageviews and Pinterest followers are nice, but do these content marketing strategies actually help you book more clients and scale your business? Yes! Pinterest is the perfect tool for connecting with people who are ready and willing to spend money on your service. That’s because Pinterest users are in a buying mindset, actively searching and planning. In fact, a whopping 85% of weekly Pinners in the US have made a purchase based on a pin they saw from a brand. What happens when they fall in love with YOUR image and that pin takes them straight to your latest blog post? Discovery is just the first step, but now you’ve got a solid lead who has shown interest in your brand, is ready to choose a vendor, and is clicking around your site. 90% of your work has already been done—now you just have to seal the deal!

5. Pins And Blog Posts Help Each Other

People often ask me why I always suggest using blogging and Pinterest together. In fact, I only offer Pinterest services to clients who are partnering with me for blogging too! And that’s because pins are most powerful when they’re linking to high-quality blog posts. Pinterest won’t let you link repeatedly to your homepage or to the same one or two blog posts over and over. You need a consistent flow of new content to link to, and blog posts fit that bill perfectly. 

I want you to squeeze the most value out of your content marketing as possible. That means creating strategic blog content that will boost your SEO, and promoting those blog posts on Pinterest to give them the best chance of being seen where your dream clients are hanging out. Get the biggest bang for your buck by using these two tactics together, and you’ll see how quickly it can make a difference for your wedding industry or creative business.

Interested in learning more about how you can hand off SEO blogging and Pinterest to an expert? Hop on a call with me today to see how working together can take your business to the next level!