If you’re a wedding professional, I can almost guarantee that you know the feeling of staring at a blank screen, hoping the perfect blog content will simply come to you. During peak season, real wedding posts practically write themselves, helping keep you on track with blogging as you excitedly share each clients’ perfect day as quickly as you can. Your blog, your clients, and your social content calendar are happy! 

But what happens when slow season comes around? “I guess I should be blogging something,” you say to yourself. “But what?” You know it’s important for your website’s SEO, for your Pinterest marketing, and for continuing to show up where your future clients can find you. But what is there to blog about beyond real weddings? When the bulk of your business is crafting beautiful events, and events are no longer happening, what else is there to show?

It turns out there are SO many things wedding pros can be blogging about during the slow season (or during a slow month anytime) and they’re much easier than you may think! Of course, you can always partner with a blog writer like me who specializes in the wedding industry to completely hand this task off to an expert. But if you’re DIY-ing your blog as a wedding professional, take a look at this list of 10 blog post ideas that are not only easy to write, but also give you the opportunity to boost your SEO and your reputation.

1. Wedding Planning Tips 

Every single client of yours has something in common—they are in wedding planning mode! As someone who’s been a crucial part of many weddings, you’ve seen what works and what doesn’t. Share your advice and tips on various aspects of wedding planning, such as budgeting, choosing a theme, finding the right vendors, and managing stress. You could even offer a sample wedding day timeline, including all the ways they can help their day run smoothly and on schedule.

2. Vendor Spotlights

This is where you get to shout out your friends and receive shout outs in return! Highlight other wedding vendors you’ve worked with, such as photographers, floral designers, DJs, makeup artists, and planners. Collaborate on blog posts to cross-promote each other’s services, or just write up your own appreciation post for the quality of services they offer. Include as many photos as you can to showcase their work and try to tell personal anecdotes of ways you saw them go above and beyond for clients. Not only might you be giving your clients ideas of other vendors they want to book, but you’ll also be strengthening your referral network and professional relationships. Plus, the featured vendors will definitely want to share your blog post, which will get your business in front of so many new people!

3. Venue Reviews

Odds are you may work at some of the same venues again and again. Giving a deep dive into a few popular wedding venues in your city is a great way to show future clients exactly what your work will look like in their chosen location, or it might help them decide between two they’re considering! This is also a great way to help your clients visualize details they may want to copy for their own big day. There’s nothing like seeing something in the actual location where it will be for their wedding! Beyond sharing photos, you can describe the ambiance and any special features that make the venue stand out. This kind of post is great for SEO if the venue is widely searched for in your area. Include the venue name and your city in the post title!

4. Wedding Trends 

When it comes to special wedding details, you’ve seen it all! Highlight some wedding trends that you’re noticing and share them with your clients—anything from unique decor, popular color palettes, bridal and groom fashion (and accessories), wedding party looks, food choices, special surprises, or interesting ways to personalize the guest experience. These types of blog posts do especially well when you share them on Pinterest since that’s the go-to spot for wedding inspiration and trends!

5. Behind-the-Scenes

Before a client books you, they want to get to know you and feel like they’re comfortable with you. They also want to know that you’re a trustworthy professional who knows your stuff and is worth the money! Give readers a behind-the-scenes look at your daily life in the wedding industry. Think of the popular “day-in-the-life” or “get-ready-with-me” videos you see on social media, and translate that to a blog post. You can share the process behind your craft, your best work, a favorite experience, or a new venture.

6. Tips for Being a Dream Client

Nobody wants to be a bridezilla. In fact, most couples want to be such amazing clients that you’ll be bragging about them to your friends. Offer your clients advice on how to best work with you so that everyone has the most positive experience possible. Are there questions couples should be asking you? Are there ways they can come to meetings prepared? Are there things they should be aware of during the wedding day that will affect the quality of your work? Are there ways they can accommodate you that they may not think of? A post like this is perfect to include as a link in onboarding emails and welcome guides.

7. What to Expect

This one comes with so many possibilities! For every step in your process, you could write a post on what clients can expect when they get to that part of your partnership. For instance, what to expect. . . from your hair and makeup trial, when you come to your first fitting, or when you arrive at your photoshoot. People like to be prepared and have a vision for how things might look. Setting expectations will alleviate your clients’ stress and help things run smoothly for you. This kind of post is also a sneaky way to feature testimonials from past clients, telling little stories of their experiences working with you and the positive outcomes. Bonus points if you can squeeze in a quote or two from a few clients talking you up!

8. Local Recommendations

As someone who sees and works in many of the most beautiful locations in your city, you’re the perfect person to recommend romantic settings for wedding events! Create guides to local wedding hotspots, including the best places for engagement photos, rehearsal dinners, overnight lodging, nightlife, sight-seeing, and more. You can include personal anecdotes, reviews, and photos from your experiences at each location. This is especially helpful if you have clients who are coming from out of town and need recommendations they can trust as well as real event photos for reference in case they can’t visit in person.

9. Wedding Etiquette

You might think that only wedding planners and old-fashioned advice column ladies have something to say about wedding etiquette. But any wedding pro can write their own etiquette guide by explaining norms and answering common questions related to your corner of the industry. When do engagement announcements, save-the-dates, and wedding invitations get sent? How do you decide which family members get personal flowers? Wedding etiquette is always evolving, and expectations can be different based on culture, region, and the vibe of the couple. Consider highlighting the “usual” recommendations, but consider including ways that couples have artfully broken the rules by doing their own thing.

10. CEO Insights

Beyond being a wedding industry professional, you’re also a business owner (or you work very closely with one). People are intrigued by entrepreneurs and how they manage the many aspects to running a successful company. What insights do you have about business ownership and being a creative entrepreneur? What tactics have worked well for you as you’ve grown and gained more clients? What do you wish you’d known when you started out? What are your favorite business tools? Give clients a peek into your CEO brain and let them get to know a different part of you. A post like this is also a great place to include any affiliate links to tools or programs, if you have them!

I hope this list shows you that there’s no shortage of interesting topics to write about on your blog, even when you’re in a slow season. Real weddings are not the only thing you can share. In fact, including some of these other blog post ideas will help round out your SEO and raise your reputation as a premium service provider in your corner of the wedding industry. 

If you like the idea of adding more topics to your blog but you’re not quite ready to dedicate the time and energy it will take, partnering with a wedding industry blog writer like me is the perfect next step. Get in touch today and see how I can take blogging and Pinterest off your plate!